A good SMS opt-out rate sits around 0.42% per send or roughly 1.7% monthly, with your target shifting by industry — high-intent verticals like healthcare and finance run lower, while promotional-heavy programs run higher. The biggest lever is frequency: programs sending more than 8 messages a month see opt-out rates double compared to 4-message programs, and 55% of consumers say texting too often is their top reason for leaving. Set clear expectations at opt-in, cap your cadence at 4–6 messages per subscriber per month, and honor every opt-out immediately — the FCC's April 2025 TCPA rule now requires you to accept any reasonable opt-out method, with penalties of $500–$1,500 per violation. Treat opt-out rate as a governance metric, not a vanity one, and keep records for at least four years. If you'd rather have texting, follow-up, and compliance handled for you — opt-outs honored automatically, every lead answered in seconds, 24/7 — CallMyLeads runs it all into your existing CRM and calendar. Book a free 15-minute scoping call and stop paying for leads you never get to talk to.