So what's a good close rate? For most businesses, around 20% is the norm, and 30% means you're outperforming the pack. But here's the part most owners miss: your close rate usually isn't a selling-skills problem — it's a speed problem. Teams that respond within five minutes are 100× more likely to connect and convert, while the average B2B team takes 42 hours and loses over a third of leads to silence. In service businesses, the first responder usually wins the job — not the best price or the best work. Start by measuring your real numbers: how fast you respond, how many leads never get a conversation, and how many follow-ups happen before a lead is dropped. Then fix the leaks before buying more leads. If you'd rather not staff nights and weekends to do it, CallMyLeads answers every lead in seconds, 24/7/365, and books the appointment before interest fades. Book a free 15-minute scoping call and find out how many leads you're currently paying for but never talking to.