What information must consumer consent disclosures contain?
Key Facts
- TCPA consent disclosures must clearly state that signing authorizes automated telemarketing calls and is not required to buy anything, per FCC rules.
- Since January 27, 2025, written consent may authorize no more than one identified seller — blanket lead-generator consent is banned, under the amended TCPA.
- Consent agreements must identify the specific phone number authorized and be logically tied to the interaction that prompted the consent, per 47 CFR 64.1200(f)(9).
- Each TCPA violation can cost $500 to $1,500 per class member — no proof of actual injury required, per statutory damages rules.
- Starting April 11, 2025, consumers may revoke consent in any reasonable manner, and businesses must honor it within 10 business days, under the FCC's new Opt-Out Rule.
- Businesses get one marketing-free clarification text, sent within 5 minutes of an opt-out, before all robocalls and robotexts must stop, per the new FCC rules.
- Consent belongs to the person, not the phone — if a number is reassigned, all prior consent becomes invalid, per FCC rulings.
Get Consent Right Before It Costs You
Consent disclosures aren't fine print — they're the foundation of every legal text you send. Your disclosures must clearly name the seller, identify the phone number, disclose that automated technology may be used, and state that consent is never a condition of purchase. And once someone opts out — in any reasonable manner — you must honor it fast. Under the FCC's Opt-Out Rule, revocation requests must be handled no more than 10 business days after receipt, with violations costing $500 to $1,500 per message. The stakes are high, but the fix is straightforward: audit your consent language, honor opt-outs immediately, and keep records. If you're texting leads and want the compliance handled for you — from explicit consent at booking to automatic opt-out — CallMyLeads builds it into every response flow. Clear disclosure is a feature, not something hidden behind. Want to make sure every lead gets a fast reply and every text stays on the right side of the rules? Explore more compliance and speed-to-lead insights or reach us at [email protected].