Key Facts

• 51% of expired listings re-list with a different agent, creating a massive opportunity for agents who respond first according to Vulcan7 data
• 40% of expired listings re-list within 30 days of expiration, making speed-to-lead critical in the first month per Vulcan7 research
• Responding within 5 minutes makes you 100x more likely to contact a lead than waiting 30 minutes based on MIT/InsideSales study of 15,000+ leads
• The average real estate agent takes over 15 hours to respond, but the first agent to respond wins the client 78% of the time per Infina AI analysis
• Conversion rates drop 80% within the first five minutes of non-response — under-1-minute responders convert at 9x the rate of 15-minute responders according to Infina AI data
• Most expired listing decisions happen after the 3rd–5th contact, requiring a 21-day sequence with at least 5 touchpoints per Listing Leads benchmarks
• Long-tail nurture of 6–18+ month expireds converts at 2–6% per year through quarterly updates and anniversary check-ins based on Listing Leads funnel data